In addition to providing its customers with holographic capture data necessary to build Snapchat lenses, it also put together a tutorial on how to do so. Regardless of these issues, Naughty America’s approach to not only make its own Snapchat lenses, but also encourage its audiences to do the same is noteworthy. Snapchat, on the other hand, allows what it calls “nudity in non-sexual contexts.” However, the service prohibits accounts “that promote or distribute pornographic content.” Facebook’s Instagram in particular does not allow nudity on its platform, and has frequently been criticized for its arbitrary community guidelines, which for instance allow male, but not female nipples. Snapchat has in the past been a bit more lenient about nudity on its service than some of its competitors. “We are just privately sharing these,” said Hronopoulos, likening it to the way Snapchat users may exchange personal pictures via the app.
It also tells them not to use sexual imagery in preview images. Naughty America is advising users not to publicly share their x-rated lenses, and not to publish them in Snapchat’s lens catalog. X-rated lenses are likely going to cause some controversy, but Hronopoulos insisted that his company was playing by the rules.
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